Terms of Service
Last updated: [DATE]
This is a working draft for [COMPANY LEGAL NAME]. Have a solicitor review it before launch — the bracketed fields all need real values.
1. Who we are
Fresh Reviews is operated by [COMPANY LEGAL NAME], registered at [REGISTERED ADDRESS], company number [COMPANY NUMBER]. “We”, “us” and “our” mean that company. “You” means the business that subscribes to the service.
2. What the service does
We send review requests to customers you tell us about, monitor your Google Business Profile, draft and publish responses to reviews on your behalf, and report on the results. We act on your instructions and in your name.
3. What we will never do
These are commitments, not preferences. We do not write, invent, buy or solicit fake reviews. We do not offer customers anything of value in exchange for a review. We do not screen customers to send only satisfied ones to Google.
If you ask us to do any of these things, we will decline and may terminate the agreement.
4. Your responsibilities
You must have a lawful basis to share your customers’ contact details with us, and you must have completed genuine work for every customer we contact. You are responsible for the accuracy of the data you send us and for the final content of any response you approve.
5. Third-party platforms
Google controls which reviews are published, filtered or removed, and can change its policies at any time. We are not affiliated with, endorsed by, or acting for Google. We cannot guarantee any particular review remains visible.
6. Fees and billing
The service is [BILLING FREQUENCY] at [PRICE], billed in advance. [PAYMENT TERMS]. [CANCELLATION AND NOTICE PERIOD]. [REFUND POLICY].
7. The guarantee
Our “more reviews in 30 days or you don’t pay” guarantee runs for the first 30 days of service. If your total Google review count has not increased over that period, you do not pay for that month. It applies only where you meet the qualifying terms: [MINIMUM COMPLETED JOBS PER MONTH] and valid contact details for [PERCENTAGE] of jobs. Reviews removed or filtered by Google are excluded from the count. [HOW A CLAIM IS MADE AND SETTLED].
8. Intellectual property
You keep ownership of your brand, your customer data and the content of your reviews. We keep ownership of our software, templates and reporting. You grant us the licence needed to act on your behalf for the duration of the agreement.
9. Liability
[LIABILITY CAP AND EXCLUSIONS — to be drafted by your solicitor.] Nothing in these terms limits liability for death, personal injury, or fraud where that limitation would be unlawful.
10. Ending the agreement
[TERMINATION TERMS]. On termination we stop sending requests, stop responding to reviews, and return or delete your customer data on request as described in the Privacy Policy. Responses already published remain published.
11. Changes and governing law
We may update these terms and will tell you before material changes take effect. These terms are governed by the laws of [JURISDICTION], and the courts of [JURISDICTION] have exclusive jurisdiction.
12. Contact
Questions about these terms: [LEGAL EMAIL], or write to [REGISTERED ADDRESS]. You can also use our contact form.