When the AC dies in July, they call whoever has the most reviews.
Not the best HVAC company in town. The one that looks safest on a phone screen at 2pm on the hottest day of the year. Fresh Reviews makes that you.
Emergency work is the worst time to ask, and the best time to earn.
Your tech finishes a capacitor replacement at 8pm in a house that has been ninety degrees since lunchtime. The customer is thrilled. Nobody is thinking about Google.
By the time anyone remembers, it’s three days later and the moment has passed. Meanwhile the company across town has a system that texted their customer before the van left the driveway.
Seasonal spikes
You do half your year’s volume in two months — then your profile goes quiet for the rest of it, right when homeowners are booking maintenance plans.
Techs won’t ask
You can put it in the SOP and say it at every morning meeting. On a 12-hour day in an attic, nobody is pulling out a QR card.
Price complaints
HVAC gets more sticker-shock reviews than almost any trade. Left unanswered, two of them define you. Answered well, they show you’re straight with people.
What actually works for HVAC.
Four things, run every month, without you touching any of them.
Ask within the hour, not the week
The request fires when the job is closed in your field service software. Relief is the emotion that writes five-star reviews, and it has a short half-life.
Name the tech in the message
“Did Mike take good care of you?” gets a reply. “How did we do?” gets ignored. It also gives your best techs something to be proud of.
Keep asking through the off-season
Maintenance visits, filter changes, duct cleaning — every completed job counts. This is how you stay visible in October instead of restarting every summer.
Answer the price complaints properly
A calm, specific reply explaining what the job involved reassures the next twenty people who read it far more than the complaint worries them.
The sticker-shock review, handled.
Every HVAC company gets this review. What separates the ones that grow from the ones that stall is whether anybody replied — and how.
We draft it, you approve it. Nothing goes out on a negative review without you seeing it first.
“$1,400 to replace a part that costs $200 online. Tech was polite and quick, I'll give him that, but I felt taken advantage of.”
“Robert — fair question, and thanks for saying the tech did right by you. That price covers the diagnostic, the part, the labour, and a [N]-year warranty on both. The online part carries none of that, and a wrong capacitor takes the compressor with it. Happy to walk you through the invoice line by line — [phone].”
What 90 days looks like.
How to get more Google reviews for an HVAC company
The short answer is that you have to ask every single customer, every single time, within an hour of finishing the job — and almost no HVAC company does this consistently, because it depends on a person remembering at the end of a long day.
The companies with four hundred reviews aren’t better at HVAC than you. They removed the human step. The request fires from their software the moment a job is closed, it goes out by text, and it reminds the customer once if they don’t act on it.
That is the entire difference. It’s also why the gap widens every month you don’t have a system — they’re compounding and you’re not.
How many Google reviews does an HVAC company need?
Enough to beat the competitor showing above you in the map pack — which is a different number in every market. That’s what the Review Gap tells you.
Can I offer a discount for a review?
No, and we won’t help you do it. Incentivised reviews violate Google’s policies and put your whole profile at risk. We ask everyone and offer nothing.
Does it work with my field service software?
We connect to the common HVAC scheduling and dispatch tools. [Supported integrations list]
What about the slow season?
Maintenance calls still count. Asking through the quiet months is what keeps you visible when the next heat wave hits.
See your HVAC review gap.
Your business, the competitor beating you in the map pack, and the number between you.
Check My Review Gap