Fresh Reviews
Review growth for service businesses · 70% modern SaaS · 20% growth marketing · 10% local-business grit
The wordmark stays lowercase, always one word. Clear space on all sides equals the height of the icon’s speech bubble. Never outline the wordmark, never set it in another face, never place the green wordmark on a mid-tone photo without a scrim.
Primary · fills, buttons, marks on dark
Main dark background
Cards on dark sections
Highlight bands, positive chips
Main light background
Cards and content surfaces
Primary ink on light
Accessibility rule: Fresh Green is a fill, not an ink
#20C77A on white measures 2.2:1 — it fails as text and as a chart mark on light surfaces. It is only used as a fill (buttons with navy text, bars on navy, the icon). Two derived steps carry it onto light backgrounds:
Green text and links on light · 5.4:1
Chart marks on light · 3.6:1
Fresh Reviews automatically asks your customers for reviews after every completed job, keeps your Google profile active, and helps you respond to every review in your brand’s voice.
Large standalone figures use proportional numerals. Reserve tabular-nums for columns that must align.
Primary is green with navy text — never white text on green. 56px tall, uppercase Manrope 800.
You’re rated higher and still losing the click.
“The technician showed up exactly when they said they would.”
Source is set as a mono text label. Never reproduce the Google logo.
Line icons only — never emoji, never filled glyphs except the star.
You finish the job. We get the review.
Direct, confident, slightly provocative, plain. Speak to a plumber with a phone in a van, not a marketing director in a meeting. Short sentences. Real nouns. Lead with the outcome, not the technology.
“Our AI-powered omnichannel reputation management platform enables businesses to streamline their customer feedback acquisition workflows.”
No SaaS jargon, no feature dumps, no generic “AI-powered” framing, no stock photography, no handshakes, no gradients for their own sake.